Two-day Conference, Including Gala Dinner
The aim of this annual conference was to unite family business owners and next-generation leaders for two days of learning, sharing and connection. The event was designed to foster open dialogue around succession planning and long-term success, while offering practical advice, inspiration and support in a safe, welcoming environment. The broader objective was to strengthen and grow the UK family business community through shared experience and collaborative engagement.
Event Type
National Conference with Gala Dinner
Size
200 Delegates
Location
Birmingham & London, UK
The Challenge
The conference is held annually, alternating between a UK regional location and London. This year’s brief required a venue that could support a wide-ranging programme including a main plenary space, five breakout syndicate rooms, and a dedicated seated catering area. The event also included a formal gala dinner and overnight accommodation, making smooth transitions and logistics essential.
A key challenge was to maintain the intimate, trusted atmosphere that family business members value, while scaling up to accommodate 200 delegates, multiple parallel sessions, and an elevated evening experience.
Our Solution
Avenue worked closely with the client to deliver a full event management service, ensuring every detail—from venue coordination to budget reconciliation—was meticulously handled. We sourced and secured both the conference and gala dinner venues, arranged accommodation and transport, and oversaw supplier communications across AV, entertainment, catering and branding.
In the lead-up to the event, our team attended venue site visits, managed all logistics, coordinated pre-event collateral, and prepared the delegate experience from end to end. During the event, we provided full on-site support, managing registration, room set-ups, food & beverage coordination, delegate movement, and supplier oversight.
Our team took a proactive approach throughout, resolving issues before they emerged and ensuring the smooth running of the conference. Post-event, we managed supplier payments and handled final budget reconciliation.
Highlights
Seamless delivery across multiple spaces for plenary, breakout and dining
Full delegate journey managed from pre-registration through to on-site coordination
A well-executed gala dinner enhancing the social and networking element
Trusted support that upheld the values and tone of the family business community
Flexibility to adapt the conference format to regional and London venues year on year
Scope of Services
Venue sourcing and coordination (conference and dinner)
Accommodation and transport management
Supplier liaison and logistics coordination
Full budget management and reconciliation
Registration, delegate communications and badging
AV, entertainment and print management
On-site event delivery, including F&B and supplier management
Room set-up and event flow design
Post-event reconciliation and reporting
The Impact
This year’s conference provided a vital platform for the client to share insights, best practices and updates on their ongoing work in supporting UK family businesses. Delegates left informed, inspired, and more connected to a wider network of peers, reinforcing the strength and resilience of the family business community.
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